Chelsea Pensioners feature in Santander anti-scam campaign
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Sadly, scams are rife and impersonation scams are perhaps some of the most common. They involve a fraudster pretending to be a bank, trusted organisation, friend or family member to convince a person to send them money.
It is the politeness, professionalism, and sometimes the knowledge of one’s personal details by the scammer which can often lead individuals to be influenced into giving away personal details.
Santander has seen a 69 percent year on year increase in the total value of claims by those who have been targeted in this way.
On average, customers are now reporting a £3,808 loss per scam, understandably devastating.
A staggering 8,000 cases have already been detected by Santander this year, with these identified scams totalling £28.4million.
With the scams becoming more convincing, the bank is keen to protect Britons and has launched its ‘Safe-Tea’ campaign.
The campaign encourages individuals to take a break and think about who is really contacting them, and what they are asking.
Chris Ainsley, head of fraud risk management at Santander, said: “We know that scammers’ rule of thumb is to apply pressure to their targets.
“This can result in people acting in a way they would not have if they’d taken a moment to calm down and reflect first.”
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The provider’s Safe-Tea comes in a box which outlines the top tips for spotting an impersonation scam.
Firstly, Santander stresses the “golden rule”, which is that no bank will ever call a person out of the blue to ask them to move money into another account. This is always a scam.
Next, Britons are urged to take a deep breath as scammers often try to rush people into making a snap decision.
If there is any doubt, individuals should always hang up the phone and call their bank using the number on the back of their card.
Finally, people should also be alert via their social media and when looking online.
This is because devious scammers are adapting their behaviours in an attempt to reel in unwitting victims.
In fact, some scammers even go as far as pretending to be a family member or friend in need of help to target Britons.
Dr Meg Arroll, chartered psychologist, added: “In times of stress, people tend to forget to take a moment to breathe and objectively evaluate their situation.
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“In this heightened state, some may end up doing things they would not have done had they taken some timeout to collect their thoughts.
“During moments like this, remember to stop, breathe and mull it over with a cuppa. Don’t feel pressurised into responding before you’ve thought it through.
“Providing yourself with the space and time to digest the situation at hand can help you feel more in control and avoid a costly mistake.”
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