NETFLIX is today rolling out its cheapest-ever subscription tier as the cost of living crisis bites for millions across the globe.
The new ad-supported payment plan costs £4.99 a month in the U.K and launches this afternoon.
For viewers on the new plan, adverts between 15 and 30 seconds long play before and during series and films.
It marks a significant departure from Netflix's years-long commitment to operating its service without adverts.
Basic, the current cheapest Netflix plan, costs £6.99/$9.99 a month and lets users stream in standard definition on one device.
The new tier, Basic With Ads, is launching in 12 countries including Australia, Brazil, Canada, France, the UK and the US.
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"Basic with Adverts is everything people love about Netflix, at a lower price, with a few adverts in-between," Netflix's Greg Peters said.
The new plan, which Netflix first teased in April, offers most of the features of its Basic plan but with a few small differences.
Customers can stream at HD resolution (720p) on up to one device at a time. Basic is also upgrading to 720p resolution.
An average of four to five minutes of video adverts will play per hour. Netflix said it will avoid playing the same advert too many times.
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A handful of films and TV series are not available on the new plan due to licensing restrictions.
There is also no ability to download movies and series on Basic with Adverts.
Customers can sign up for Basic With Adverts from November 3 at 4 pm UK time (12 pm EST).
To sign up, visit Netflix.com and register with your email, date of birth and gender to get started.
If you have an account, log in to Netflix on a browser and hover your mouse over the profile icon in the top-right corner of your screen.
Click Account > Change plan > Basic With Adverts.
Netflix charges up to £15.99/$19.99 a month for a subscription and doesn't currently show ads alongside its content.
The streaming giant is exploring new ways to tempt subscribers amid fierce competition from rivals such as Disney+ and Amazon Prime.
Some 970,000 viewers quit the streaming giant between April and July, following a massive exodus at the beginning of the year.
People are dropping their subscriptions as the cost of living crisis bites and inflation soars.
On top of the new cheaper payment tier, bosses have several big plans to drag their bank balance back up to its former glory.
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