The Age is the biggest Victorian masthead in the country

The Age is the most-read Victorian-based masthead in the country, with an audience of 5.8 million readers over the past 12 months.

Roy Morgan figures released on Monday show The Age was a go-to destination for readers, despite a decrease in the total number of people consuming news nationally, as readers came to grips with the cost of living crisis and an audience spike from COVID-19 normalised.

Melburnians turn to The Age more than any other masthead. Credit:Paul Rovere

In the past four weeks, 1.4 million people have read a print edition of The Age. This, combined with its digital audience number, makes The Age the second-most-read masthead in the country, with 1.2 million more readers than its direct competitor, News Corp’s Herald Sun.

The Age’s Monday to Friday print edition grew 3 per cent year-on-year to 275,000, while the Saturday edition of The Age also grew by 3 per cent. The Sunday Age print edition is read by 387,000 people every Sunday.

The Age’s Good Weekend continues to be Saturday’s most-read magazine insert, attracting an average issue print readership of 722,000. Other titles — Good Food and Traveller — had audiences of 1.5 million and 1.6 million respectively.

The Age’s editor, Patrick Elligett, welcomed the latest figures. “If anyone needed reminding that The Age is the first-choice news outlet of Victorians, these results put that beyond doubt,” Elligett said.

The Age’s sister publication The Sydney Morning Herald is the country’s largest masthead with 8.1 million readers.

This is the sixth round of figures to be released under new measurement provider Roy Morgan. The data covers all news brands and digital news websites and audiences on Apple News and Google News.

The Morning Edition newsletter is our guide to the day’s most important and interesting stories, analysis and insights. Sign up here.

Most Viewed in Business

Source: Read Full Article