NETFLIX has announced plans to add more games to its subscription service.
The entertainment subscription package includes a number of mobile games included with its TV and film services.
It introduced games into its subscription in 2021, and has slowly been acquiring gaming studios ever since.
Netflix has also formed a number of relationships with third-party developers to add more games to the service.
The company claims it wants to become “a world-class publisher every developer wants to work with.”
Moving forward, Netflix hopes to have a broad variety of games so that there is something that will appeal to each of its 230million subscribers.
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Gaming crossovers, such as Arcane and The Last of Us, have proven how popular games can be with the TV watching audience.
An important part of the plan is that, just like the watchable content, the games won’t include in-game ads or purchases.
The first two Monument Valley games are coming to Netflix in 2024 with “more to come”, suggesting another sequel is on the way.
This will add to Netflix’s library of 55 games currently on the service, with 70 more games in development.
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Netflix expects to add 40 games this year, with new titles being introduced every month.
In terms of games that have done well for Netflix so far Teenage Mutant Ninja Turtles, Valiant Hearts, and Immortality have been very successful.
Subscribers also seem to return to Netflix’s ad free version of Solitaire every day.
Netflix will continue to add new games related to its popular series, such as Stranger Things.
A new game for Too Hot to Handle will launch with its upcoming season.
There was a spotlight on Mighty Quest: Rogue Palace, which will launch on April 18, 2023, on Netflix; a roguelike action-RPG with cute graphics and a very quirky setting coming from Ubisoft.
Ubisoft also worked with Netflix on Valiant Hearts: Coming Home and was very pleased with the reception of that game.
Netflix eventually wants to expand into other platforms, but is sticking to mobile gaming for the time being.
The company appears to be in this for the long-haul, understanding that success with its games won’t happen overnight.
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Instead, it hopes to eventually become the “destination for must-play games”.
Written by Marco Wutz and Georgina Young on behalf of GLHF.
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